HALO EFFECT.Also known as the physical attractiveness stereotype and the "what is beautiful is good" principle, the halo effect, at the most specific level, refers to the habitual tendency of people to rate attractive individuals more favourably for their personality traits or characteristics than those who are less attractive.
Halo effect is also used in a more general sense to describe the global impact of likeable personality, or some specific desirable trait, in creating biased judgments of the target person on any dimension. Thus, feelings generally overcome cognitions when we appraise others."
(Standing, L. G., in The SAGE Encyclopedia of Social Science Research Methods, Volume 1, 2004)
Zadnjič spremenil Macola, dne 15. Jun. 2014 20:04, skupaj popravljeno 1 krat.
